≡ Do a Good Deed and Blow Your Own Trumpet … Quietly!
Need a marketing tip which will cost you practically nothing, but will have far-reaching
benefits for you and your client??
Instead of spending $$$ on advertising, think about providing a product or service for
free to a charitable or non-profit organization or a local community group with little funding.
This offer has a two-fold effect — your client doesn’t have to pay, so they will be thrilled —
and they will likely
tell EVERYONE about your kind gesture so you will become better known and be
respected. Remember to do this with kindness in your heart, not just as a way to get
publicity, however, because it’s easy to see through a a gesture that is not genuine.
Ask them if it’s okay for you to write and distribute a
press release (show it to them if they’d like to see it),
then contact your local radio, TV, newspaper and business groups to pitch a story.
Include a written testimonial from your client, and get a photo of the two of you if possible
(with the product would be terrific).
* * * * * * * * * * * * * * * * * * * * *
MAKE A CATCHY HEADING
* * * * * * * * * * * * * * * * * * * * *
Make sure the press release has a very catchy headline to grab the media’s attention,
and you’ll probably discover at
least a few media will contact you for an interview or
publicize your kind gesture by printing (or announcing) your
release.
* * * * * * * * * * * * * * * * * * * * *
SEND THEM TO YOUR *NEWS*
PAGE ON YOUR WEBSITE
* * * * * * * * * * * * * * * * * * * * *
Include a link for your website in your press release. This will lead the media and its
readers to your website where your other press releases and news links appear.
* * * * * * * * * * * * * * * * * * * * *
MAKE IT EASY TO READ
* * * * * * * * * * * * * * * * * * * * *
Make it easy for people to read your news — don’t make them all PDFs unless you really
have to. If you feel you must create your releases in PDFs instead of a simple web
page, make sure you put a note on the download page that tells them the documents are
PDFs. You don’t want to surprise your visitors by giving them a download if they think
they’re clicking a link to a page.
* * * * * * * * * * * * * * * * * * * * *
PUT PHOTOS ON THE PAGE
* * * * * * * * * * * * * * * * * * * * *
Make sure you have some great photos of your
website on this page, with a comment stating higher
quality images are available to use in print publications.
* * * * * * * * * * * * * * * * * * * * *
TONS OF BENEFITS!
* * * * * * * * * * * * * * * * * * * * *
You will feel great about doing a good deed for a worthy
group or individual, and the benefits will keep coming back
to you over time. This technique has really worked for me. I
contacted two art groups on opposite sides of the world and
offered my services to build their websites for them — for
free. It made me feel great to be able to help nn-profit groups I was interested in, and
they were thrilled to have a better internet presence.
By doing this I was able to put a link to my own website
on their websites. That has brought many website
visitors over the past few years, and has resulted in
clients I wouldn’t normally have been able to reach.
Don’t forget to let me know if this tip works for you!
* * * * * * * * * * * * * * * * * * * * * * * * * * *
Teena Hughes is a webpreneur who loves to help people get
their businesses online. From automated web builders, to
hosting and domains, Build A Website Tonight is a one-stop
shop. Other services include website content writing,
proofreading, small business management and training.
http://www.BuildAWebsiteTonight.com
Join the forum http://www.BuildAWebsiteTonight.com/forum/
Get the f-r-e-e Ezine http://www.BuildAWebsiteTonight.com/e/
Tags: budget, internet marketing, marketing, shoestring, small business, teena hughes buildawebsitetonight≡ Recent Entries
- Something Old, Something New, Something Borrowed And A Silver Sixpence In Your Shoe!
- Kid Party Food on a Shoe-string Budget
- How To Choose A Good Quality Men’s Designer Shoe
- The Fashion Police
- Starting a Company on a Shoe-String Budget
- Great Deals
- Brake System Service Mercedes Benz
- Plantar Fasciitis Treatment
- Running Is It the Right Exercise for You
- Do a Good Deed and Blow Your Own Trumpet … Quietly!